More top retailers are sending shopping cart recovery emails, according to recent research, but how do shoppers feel about these emails? New survey data [download page] released by Bronto and Magento suggests that online shoppers are more likely to find these emails helpful than annoying or intrusive. But, the picture changes when sorting by frequency of online shopping, with infrequent shoppers less positive towards the reminders. That may have something to do with their expectations. (more…)
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Shopping Cart Reminder Emails: Helpful or Annoying?
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