1 in 3 B2B Marketers on Twitter Sharing Content From LinkedIn

LeadTail has released another study of marketers’ activities on Twitter, this time focusing on B2B marketers in North America. Comparing the results to earlier studies that focused on marketing executives overall and then more specifically on digital marketers, the findings from this latest research [download page] clearly show LinkedIn’s outsized influence in the B2B community. More than one-third of B2B marketers on Twitter shared content from LinkedIn during the study period, compared to 25% of digital marketers and 22% of marketing executives in the earlier studies. (more…)