Subscriber Engagement With Autoresponder Sequences Tails Off As Cycles Continue

The average autoresponder sequence contains 8 emails and spans 49 days, according to a GetResponse analysis of more than 300 million messages. Indeed, about 8 in 10 cycles have less than 10 autoresponders in their sequence, with 79% of those cycles shorter than 30 days in length. Those appear to be sound strategies, as the research suggests that subscriber engagement is higher for the initial emails in a sequence. (more…)