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Mobile to Contribute as Much as TV to Global Ad Spend Growth From 2012-2015
The internet is the fastest-growing advertising medium, and despite not being the largest global ad medium, will contribute easily the most to spending growth, according to a new forecast from...
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14% of Americans Are Black. 3% of Major Media Ad Spending is Focused on Them.
The Black or African-American population numbered 44.5 million as of July 2012, per recent Census Bureau estimates, translating to roughly 14% of the US population. A new study [download page] from...
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Top Global Brands of 2013
Interbrand has released its latest list of the top 100 global brands, showing Apple overtaking last year’s top brand, Coca-Cola, to take the leading position this year, by virtue of a 28% increase in...
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Millennials Would Rather Go Without House or Car Keys Than Mobile Phone For 2...
Asked which of 4 items – mobile phone, wallet, house key and car key – would be worse to go without for 2 days, a plurality 42% of American Millennials (aged 18-31) chose their mobile phone, according...
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Search, Retailer Emails Initiate Many Smartphone Owners’ Local Shopping...
2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year, according to a new study [download page] from...
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What Are Enterprises Looking to Achieve With Their Mobile Strategies?
Roughly 9 in 10 large companies believe that mobile solutions are “very important” or “important” in their industries, per a recent report from Syniverse. The study, which surveyed more than 400...
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B2B Buyers Rely Heavily on Personal Value Considerations
B2B brands need to consider emotion as well as reason when marketing to buyers, according to [pdf] a new study by Google, the Conference Executive Board (CEB) and Motista. That’s because the research...
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US Household Income Trends and Demographic Breakouts in 2012
The median household income in the US was $51,017 last year, according to recent data released by the US Census Bureau based on official national findings from the Current Population Survey. Real...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sep. 27-29, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Mobile Shopping Rates Above-Average Among Hispanics and Blacks
Young Americans are more likely than the average shopper to use their mobile devices for a range of shopping activities, according to a new study [download page] from The Integer Group and M/A/R/C...
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Facebook Maintains Leading Share of Social Logins in Q3; Google Closes Gap in...
The top-level social login landscape in Q3 was relatively unchanged from the prior quarter, with some of the smaller players making slight inroads, finds Janrain in newly-released data. Facebook’s...
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4 in 10 Americans Have Boycotted A Brand In the Past Year Due to Its...
Americans are looking to get engaged with brands’ corporate social responsibility (CSR) efforts, and many will punish brands for irresponsible behavior, says Cone Communications [download page] in...
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Profiling People in Transition – and the Marketing Opportunities They Present
Consumers going through life changes make attractive targets for marketers in certain verticals, according to [download page] a report from Scarborough. The study takes a look at the demographics and...
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1 in 5 Large Companies Say They’re Losing Money on Social Media (But Twice As...
Measuring social media’s return on investment (ROI) continues to plague marketers. While most research on the topic tends to focus on the proportion of marketers who can effectively track social ROI or...
View ArticleTop 10 Social Networking Websites & Forums – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Video, Multimedia Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Mobile Phone Entertainment Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Real Estate Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Politics Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Twitter TV Programs, Week of Sep. 30-Oct. 6, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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