Mobile Shopping Rates Above-Average Among Hispanics and Blacks

Young Americans are more likely than the average shopper to use their mobile devices for a range of shopping activities, according to a new study [download page] from The Integer Group and M/A/R/C Research. While that’s not too surprising, the report also shows that although Hispanics have been traditionally seen as heavily reliant on their mobile devices, African-Americans are just as likely to use their devices for activities such as scanning QR codes and making purchases. (more…)