4 in 10 Americans Have Boycotted A Brand In the Past Year Due to Its Irresponsible Behavior

Americans are looking to get engaged with brands’ corporate social responsibility (CSR) efforts, and many will punish brands for irresponsible behavior, says Cone Communications [download page] in newly-released data. The new figures expand on earlier data concerning the attitudes of citizens on a global scale, this time delving further into the attitudes of American respondents. According to the survey results, 88% of Americans would stop buying a company’s products if they learned of the company’s irresponsible or deceptive business practices. Roughly half that proportion (42%) claim to have done so in the past year. (more…)