Search, Retailer Emails Initiate Many Smartphone Owners’ Local Shopping Activities

2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year, according to a new study [download page] from Local Corporation and the e-tailing group. The study also indicates that 1 in 2 shoppers research products at least half of the time on their smartphones when intending to make a purchase locally. With respondents using their smartphone for a range of activities – including accessing information and coupons – the study examines the most common initiation points for such activities. (more…)