SNF Still Carries Easily The Highest Primetime Broadcast TV Spot Price Tag

How expensive is it to advertise during “Sunday Night Football”? About $570,000 for a 30-second spot in NBC’s games and $595,000 for Fox’s slate of late games, says Adweek in a new survey of media buyers. “Sunday Night Football” (SNF) has been the most expensive for at least a couple of years (see here and here), and the price tag keeps going up. Following SNF is CBS’ “The Big Bang Theory,” which now draws $326,260 per 30-second spot, an 18% jump from last year’s $275,573. (more…)