DMA: Data-Driven Marketing Adds $156 Billion to the US Economy

The Data-Driven Marketing Institute (DDMI), a Direct Marketing Association (DMA) initiative, has released the findings of a study quantifying the economic value of the data-driven marketing economy (DDME – acronym alert!). So here it is: $156 billion and about 676,000 jobs last year. The majority of that value – $110 million – comes from services that are directly or indirectly dependent on data exchanged or rented among firms. In other words, data-driven marketing’s value is very much dependent on the flow and exchange of data through the ecosystem. (more…)