The World’s 10 “Most-Loved” Brands

Google tops the list of Americans’ most-loved brands, according to recently-released research from Vision Critical. But expand the sample to consumers in 15 key markets around the world, and Google drops a couple of places. A new study from APCO Worldwide indicates that The Walt Disney Company is the world’s most-loved company with an emotional linking index of 74.7. The index measures consumers’ emotional attachment to companies across 8 dimensions, resulting in a score on a 100-point scale. (more…)