For Young Smartphone and Tablet Owners, Mobile is the Primary Entertainment Medium

Almost three-quarters of mobile consumers use a smartphone, according to results from a Frank N. Magid Associates survey, a figure well above recent estimates from comScore that put the figure closer to 60%, although that figure is based on ownership rather than use. Penetration figures aside, the survey finds that among 18-34-year-old smartphone and tablet users, a leading 35% count those devices as their primary entertainment medium, with 34% pointing to the laptop or PC and just 21% to the TV. (more…)