Only 1 in 3 Americans Claim That Social Media is Important to Them

Asked how important social media is to them, only 32% of Americans aged 18-64 rated social’s importance a top-2 box score on a 5-point scale, according to recent survey results from Ipsos OTX. That makes Americans about 20% less likely than the average respondent across 24 markets to consider social media important to them. Social media scores higher among women (37%) and those under-35 (45%) in the US, but those figures also lag the corresponding global averages (46% and 50%, respectively). (more…)