Broadcast TV isn’t all that popular among a subset of Millennials, finds the New York Times (NYT) in research reported by Poynter. Among the online video users surveyed, 34% of Millennials (18-34) reported watching mostly online video or no broadcast TV, compared to 20% of Gen X (35-49) respondents and 10% of Boomers (50+). A quibble with coverage of this research, for which headlines have tended to portray the results as applicable to all Millennials: the NYT surveyed online video users, not the broader Millennial population. (more…)
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One-Third of Millennial Online Video Viewers Watch Little to No Broadcast TV
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