Almost All Global Execs Recognize There Are Risks to Social Tech Use

The use of social technologies – whether social networking, video sharing, RSS, or some other form – might improve marketing effectiveness, but there are risks that need to be weighed alongside the benefits, according to [pdf] a report from McKinsey. Most executives from around the world recognize these concerns, which range from increased risk of confidential information being leaked (55%), to employees posting content on external social sites that reflects negatively on the company (30%). (more…)