Content Consumption May Rely More on Environment and Context Than Device

A new study [pdf] from YuMe and Decipher examines consumer interaction with media content across laptops, tablets, and smartphones, concluding that the study participants (from the UK) are largely “device agnostic,” meaning that environment and context matter more for media consumption than screen size. The study finds, for example, that regardless of device, consumption of videos takes place most often in the home, and that users are both more relaxed and explorative while at home. (more…)