Radio revenues will continue to shift in the next 5 years, as income from online advertising grows by about 10.8% annually versus 2.5% growth for over-the-air (OTA) revenues, forecasts BIA/Kelsey in a new report. Nevertheless, OTA revenues will continue to account for the vast majority (~95%) of radio revenues in 2017, when total revenues are predicted to reach $17 billion. That represents somewhat of a more muted forecast than offered by the researchers last year, when BIA/Kelsey projected total industry revenue to reach $17 billion by 2015. (more…)
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Radio Ad Revenue Growth Forecast Downgraded
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