Which Channels And Content Areas Are Deemed Most Important For Content Marketing?

A new study [download page] from Unisphere Research (sponsored by Skyword) suggests that tried-and-true content distribution vehicles such as company websites and email campaigns are seen as the most essential for content marketing, rated as either extremely important or important by 88% and 73% of survey respondents, respectively. Interestingly, 7 in 10 believe that it’s important to distribute content through public relations channels, while two-thirds concur with respect to using social media. The study also examines the most popular content areas and types of digital content. (more…)