Mobile Ads Do Aid Branding Efforts, Says comScore

Various analysts continue to point out the discrepancy between the time consumers spend with mobile devices and the amount of money being spent to advertise on mobile. Obviously, media dollars aren’t allocated only on the basis of where consumers are spending their time – the ads need to work. New data from comScore, which has aggregated the results of hundreds of brand survey lift studies it has conducted over the past couple of years, declares that mobile ads are indeed effective in influencing consumers’ brand perceptions. (more…)