Demographics of the Growing – and Wealthier – American Affluent Population

The American affluent population is getting bigger and wealthier, reveals Ipsos in its latest study of the affluent market. This year, Ipsos estimates that 62.5 million Americans count as affluents – meaning that they are aged 18 and over and living in households with at least $100,000 in annual income – an almost 6% increase from 59 million last year. Over the past year, these individuals’ have enjoyed growth in average household income (by 4.6% to $200,200), liquid assets (by 9.1% to $551,400) and net work (by 2% to $1,006,600). So who are these individuals? (more…)