Content Consumption Key to IT Purchase Process; Trusted Info Said Lacking

During the purchase process for major enterprise IT/security products and services, IT decision-makers download an average of 8 informational assets, according to a new study from IDG Enterprise. In fact, when researching a specific major solution, the average decision-maker typically needs to consume 5 pieces of content before being ready to speak with a sales representative. Coming across trusted information proves quite challenging, though, per the study’s respondents. (more…)