Majority of Male Shoppers Look For Sales In-Store, Regularly Use Coupons

Men seek out deals, regularly use coupons, and aren’t afraid to ask for help in-store, suggesting that “a number of assumptions associated with the way men shop… are just not true,” according to [download page] a new study from WSL. The survey results indicate that 63% of men actively look for sales in-store and 53% regularly use coupons to cut costs, with that tendency slightly higher among younger men. Younger shoppers are also most likely to search for online discounts. (more…)