Some Global Organizations Seeing Big Impact on Customer Interactions From Use of Social Platforms

Asked how much the growth of externally facing social platform usage (such as Twitter, YouTube and online communities) has changed the way their organization interacts with customers, 5% of respondents indicated a “transformational” impact, and another 26% a “significant” impact. That’s according to findings from a Social Media Today study [download page] conducted with Leader Networks and sponsored by Oracle. (more…)