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Some Global Organizations Seeing Big Impact on Customer Interactions From Use of Social Platforms

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Asked how much the growth of externally facing social platform usage (such as Twitter, YouTube and online communities) has changed the way their organization interacts with customers, 5% of respondents indicated a “transformational” impact, and another 26% a “significant” impact. That’s according to findings from a Social Media Today study [download page] conducted with Leader Networks and sponsored by Oracle. (more…)


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