The number of branded video shares grew by 7% quarter-over-quarter in Q2 to exceed 33 million, according to results from the second quarterly social video report [download page] from Unruly. It was a top-heavy affair in Q2: the top 10 videos represented 45% of all sharing activity, and the top 2 categories dominated to the tune of more than 60% of all shares. Those top categories were once again entertainment and FMCG, each increasing its share from Q1. (more…)
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Viral Video in Q2: Entertainment and FMCG Brands Come Up Big Again
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