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Back-to-School Stats

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NRF-Back-to-School-Spending-2004-2013-July2013It’s back-to-school time. Well, not for students, but for marketers and some proactive parents who are already out making purchases. Various surveys are emerging analyzing this year’s landscape, with spending forecasts all over the map. For consistency’s sake, first off, a look at the NRF’s annual survey, which finds planned spending dipping after a big jump last year. According to the study, families with school-age children plan to spend an average of $634.78 this year, down from $688.62 last year. (more…)


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