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Consumers Say Ads Interfere With Experience on Facebook More Than Other SocNets

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ACSI-Consumer-Apathy-Ads-Social-Media-July2013Facebook will report Q2 earnings shortly and no doubt there’ll be some impressive ad revenue figures. But those ads may be irritating a growing number of consumers, per study results [download page] from the American Customer Satisfaction Index (ACSI). The study found 27% of Facebook visitors saying that ads interfere with their experience on this site, a higher percentage than for visitors to other popular sites such as LinkedIn (23%), YouTube (23%), Pinterest (15%), Google+ (15%) and Twitter (12%). (more…)


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