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Tablet Adoption Up Among Senior Execs; 65% Use Them to Shop

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DoremusFT-Global-Execs-Smart-Device-Use-Apr2013Senior executives around the world are ratcheting up their use of mobile devices, find Doremus and the Financial Times in their annual “Decision Dynamics” survey. Tablet adoption in particular has jumped, doubling in a year to 6 in 10 respondents, with use growing across all age groups. Tablet users appear more likely to engage in a variety of activities than smartphone users: for example, shopping is far more prevalent among tablet than smartphone users (65% vs. 24%). Not too surprisingly, though, use of QR codes is higher on smartphones than tablets (22% vs. 8%). (more…)


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