More than 80% of advertisers find audience targeting to be very (29%) or somewhat (55%) effective, and the vast majority of agencies agree, per results from an eXelate survey. Both groups point to 3rd party online data as their preferred data source for audience targeting, also ranking this source as their most effective for both direct response and branding campaigns, ahead of 1st-party CRM data. (more…)
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3rd Party Online Data Ranked Most Effective for Audience Targeting
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