Few Consumers To Ditch Store Brands When The Economy Improves

94% of Americans say they will remain cautious and keep their food, beverage and household goods spending at current levels even if the economy improves, according to results from Deloitte’s “2013 American Pantry Study.” The survey results indicate that consumers’ recession-sparked frugality has endured, as 70% agree that even though they’re spending less on products now, it doesn’t feel like they’re sacrificing much. Those attitudes translate to their brand loyalty, too: just 27% of respondents interviewed last year said they intend to purchase more national brands instead of store brands as the economy improves. (more…)