Mobiles Account For More Than 1 in 10 Digital Video Starts

Smartphones and tablets are accounting for a rapidly increasing proportion of digital video starts, according to “The State of Mobile Benchmark” [pdf] from Adobe Digital Index. In Q4 2012, these devices accounted for a combined 10.4% of video starts, more than triple their 3.1% share from just a year earlier. Both device types boosted their share of starts, with tablets (6.5% vs. 1.8%) shooting ahead of smartphones (3.9% vs. 1.3%). Video view rates also saw strong growth. (more…)