CMOs Not Making Headway With ROI Proof. And No More Willing to Use Analytics.

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Clik here to view.CMOs aren’t getting any better at demonstrating the impact of their marketing spending. Case in point: just one-third say they’ve proven the long-term impact of their spending quantitatively, according to the latest CMO Survey [pdf] from Duke University’s Fuqua School of Business, a figure unchanged from 2 years ago. (more…)