What Concerns Do Advertisers Have With People-Based Advertising?

Almost half (48%) of North American advertisers agree that the current model for display advertising is broken, per results [download page] from an Econsultancy study in partnership with Signal. Moreover, half of respondents agree that ad blocking will make the current model for display obsolete. A slight majority of advertisers surveyed agree that typical display advertising will be replaced by relevant, data-driven advertising, though they do hold some concerns. (more…)