Source: Experian Marketing Services [download page]
Notes: More than 8 in 10 marketers around the world use Facebook advertising as part of their marketing strategy, per results from the latest annual Digital Marketer report from Experian Marketing Services. Respondents are most commonly using their followers list (54%) and Facebook’s demographic/interest data (51%) to build their audience targets, but almost half are also uploading their email subscriber lists (48%) and using email behavioral data (44%). (more…)