Consumer Magazines’ Print Ad Revenues Up 4% Y-O-Y in Q3

Sure, it’s not the torrid pace of growth that online advertising is seeing, but it’s positive nonetheless. The latest Publisher Information Bureau (PIB) data from the Association of Magazine Media (MPA) shows that while consumer magazine advertising pages in print were down by 1.8% year-over-year in Q3, ad revenues grew by 4% to about $4.6 billion. For the year-to-date (YTD), spending is up by 1.6%, roughly on par with Kantar’s estimates for H1 growth. (more…)