A new econometric analysis released by the UK Radio Advertising Bureau (RAB) and conducted by Holmes & Cook has found TV to be the most efficient medium for brands in terms of return on investment (ROI), with radio coming in second. The extensive study – which leveraged data shared by all of the major agency groups including Havas Media, IPG Mediabrands, and Starcom Mediavest – indicates that the average ROI for brands on TV is £8.70, with radio’s ROI coming in at £7.70. (more…)
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In the UK, TV and Radio Seen Tops for ROI
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