Most Companies Believe Social’s Risks Are Avoidable, But Few Assess Them

Asked their level of concern surrounding potential risks associated with their social media strategy, 71% of respondents to a recent study [pdf] from Grant Thornton chose the response indicating that their company is concerned but they believe the risks can be mitigated or avoided. About 1 in 8 respondents are very concerned about social’s potential risks, although that percentage is matched by the proportion who do not believe there are any appreciable risks. Interestingly, despite most believing that social’s risks are avoidable, few are taking action to prevent them. (more…)