Pay-TV: Support For “A La Carte” Packages Lower Among Younger Groups

American adults are more likely to prefer an “a la carte” (44%) or more individually customized (29%) pay-TV package than the entire “full package” of programming (14%), according to [download page] new survey results from PricewaterhouseCoopers (PwC). That makes sense, given recent research indicating that most TV viewers stick to a maximum of 10 channels. Interestingly, though, the PwC survey finds that preference for “a la carte” packages is lower among young Americans (the most prone to cord-cutting), who are the most likely to favor the full programming package. (more…)