B2B Vendors Say Commerce Shifting Online to Meet Customer Demand

B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe responding to a recent study [download page] by Intershop. The survey details a “multifaceted transformation in B2B commerce,” with 44% of respondents also agreeing that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience. So what’s driving these changes? First and foremost, customer demands and expectations, according to 81% of respondents. (more…)