Among social networkers who engage with brands on social media, 41% say they typically discover or find out about new products, brands or services by seeing ads on social networks. That’s according to results from a commissioned study [download page] conducted by Forrester Consulting on behalf of Wildfire, which found social ads to be a more common discovery source for these social networkers than online search (34%), email ads (31%), and online videos (22%), among other online sources. (more…)
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For Social Networkers Who Engage With Brands, Social Ads Prove A Key Discovery Medium
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