Smartphone SocNet App Consumption 29% Higher For Women Than Men

Female smartphone owners report spending a little more than 2 hours a week using downloaded social networking applications, compared to slightly more than 1-and-a-half hours for men, (124 minutes vs. 96 minutes) finds J.D. Power and Associates in its 2013 US Wireless Smartphone Satisfaction Study. Looking at age groups, 18-24-year-olds not surprisingly are the heaviest users of social networking apps (154 minutes per week), though 35-44-year-olds (138 minutes) exceed the 25-34 group (120.5 minutes) in weekly consumption. (more…)