More Small Biz Owners Say They Find LinkedIn, Twitter, YouTube Effective

Small business owners are increasingly finding social media platforms other than Facebook to be effective marketing vehicles for their organizations, per results from a new Constant Contact survey. Among the 8 in 10 respondents surveyed in December 2012 using social media for marketing (a notably higher proportion than other surveys such as this one have found), 29% found LinkedIn to be effective, up from 10% in the May 2012 survey, while one-quarter saw Twitter as effective, up from 7% in the earlier survey. (more…)