Forgotten Coupons Lead 4 in 10 to Abandon In-Store Purchase

Many coupon users won’t make a purchase if they’ve forgotten their coupon at home, details Google [pdf] in newly-released data. The survey, conducted in late 2012, asked respondents (who were required to have used a coupon in the last 6 months) if in the prior 90 days they had ever left a retail store without purchasing an item because they knew they left a coupon at home. Surprisingly, 42% answered in the affirmative, with another 6% not remembering. (more…)