Source: Parks Associates
Notes: Almost two-thirds (64%) of US broadband households subscribe to an OTT service, reports Parks Associates. Netflix easily leads the pack, reaching 52% of US broadband households at the end of 2015, compared to 24% for Amazon Prime Video, 14% for Hulu, and 5% in the aggregate for all other services. In terms of churn, just 5% of US broadband households reported having canceled Netflix in the prior 12 months. An equal share reported having canceled Amazon’s video service. (more…)