Source: Edison Research
Notes: 9 in 10 commuters listen to traditional AM/FM radio while in their car on the way to work, finds Edison Research in newly-released survey results, with AM/FM radio easily beating out CDs (62%), owned digital music files (54%) and streaming internet radio (42%) as the most common form of in-car audio during commute time. So what happens when ads come on? Among those who listen to an AM/FM station that plays commercials, the largest group (29%) don’t typically switch away, but 23% say they tune away immediately. (more…)