Source: Econsultancy / Adestra [download page]
Notes: Email tops SEO as the channel that most UK company marketers rate as “excellent” or “good” for ROI (at 73% and 67%, respectively), per the latest annual Email Marketing Industry Census from Econsultancy and ROI. Compared to last year’s results, ROI ratings among company marketers this year improved for email, content marketing, affiliate marketing, offline direct marketing and social media, while declining for SEO, paid search and mobile marketing. (more…)