Better Understanding Customers A Top Priority And Challenge For Marketers

Marketers’ top priority this year is enhancing their knowledge of their customers’ needs, attitudes and motivations, according to Experian Marketing Services’ latest annual Digital Marketer report [download page]. Some 52% of respondents from around the world (half in APAC) chose that as one of their top-3 priorities from a list of 7, leaving it ahead of other priorities including the integration of technology to automate, orchestrate and manage cross-channel customer interactions (43%). (more…)