QR Code Scans Lead Some Smartphone Owners to Make Unplanned In-Store Purchases

31% of US smartphone owners have texted or scanned a QR code to get more information or a special in-store deal, finds Vibes in a new study [download page] of mobile consumer behavior. The study – which details the rising influence of smartphone use in-store – indicates that 40% of these QR code-using consumers claim to have made a purchase they hadn’t planned to as a result of the information they received. (more…)