In-App Purchases Account for Growing Chunk of App Store Revenues

In-app purchases accounted for a new high of 76% of revenue in the Apple App Store for iPhone in February 2013, up from 53% in January of last year, according to [download page] a new report from Distimo. Breaking that down further, the study shows that 71% of revenue came from in-app purchases from free apps, while in-app purchases from paid apps generated another 5% share. (more…)