Smartphone Users Value Click-to-Call Functionality in Search Results

7 in 10 smartphone users in the US claim to have used click-to-call to connect with a business directly from the search engine results page, per new research [pdf] from Google and Ipsos. What’s more, the lack of a call button can erode a mobile searcher’s perception of a business, per the results: 47% said they are more likely to explore other brands when they’re unable to call a business directly from the search results, and an equal percentage said they get frustrated or annoyed. (more…)