Where Marketers Feel They’re Failing to Keep Pace

Few marketers deem their companies proficient in the marketing areas they feel are most important, according to a new report from Adobe, which also finds only 40% of marketers rating their company’s marketing as effective. The biggest gap between importance and proficiency was in the area of marketing measurement, which 76% of respondents rated as important to their company (top-3 box score on a 10-point scale), but at which only 29% felt their company was performing well (top-3 box score). (more…)