Millennial (18-35 in 2012) parents are twice as likely as non-Millennial parents to say they’re spending more on family entertainment than they were a year ago (36% vs. 17%), finds Mintel in new research. Young fathers in particular seem willing to open their wallets: 21% say they spend more than $300 a month on family entertainment. That’s almost double the proportion of fathers over 35 who report spending that amount (11%), and triple the proportion of young (18-34) mothers. (more…)
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Millennial Parents More Willing to Spend on Family Entertainment
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